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During the Super Bowl this year, the brand double-downed on its efforts to be reflective of a diverse nation and released a second commercial featuring the same family.In the new ad, the mother is pregnant with the couple’s second child. This set of advertisements reflects the increase of interracial marriages in America, but Cheerios is not the first brand to have such a couple in its commercials.The Philadelphia Cream Cheese commercial showing a white man and black woman touching and kissing as they prepare dinner together caused barely a blip.Even after the Swiffer commercial, or the Tide ad which features an Asian woman and black man as a couple, the second Cheerios installment still caused controversy.Perhaps it’s because black women dating white men has been promoted as panacea for all the alleged problems black women face when it comes to dating.In 2009, the dating website Ok Cupid released data suggesting that black women get the fewest responses, even from black men.Because of that, it was difficult to even guess at how many swingers there were.
The American public seems more willing to accept (or ignore) seeing a black woman with a white man than a black man with a white woman.The cleaning brand Swiffer recently released a commercial that features the Rukavina family, a white man with his black wife and their biracial child. The ad has been recognized for its inclusion of a person with a physical challenge as well as the racial dynamics of the family.It hasn’t received negative attention of any note, perhaps because people are less willing to launch hate at an amputee.Chances are that your neighbor, an associate at work or even a family member is a swinger.The sexually free are found in every community, and within every demographic.