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It’s hard to spend much time on The Oatmeal’s site without reading a comic about Siracha Hot Sauce.
Your cynical side probably assumes that this is paid advertisement content.
Inman was having none of it (the whole row had started because Funny Junk was posting The Oatmeal’s content without his consent) and instead decided to try to raise ,000 for The National Wildlife Federation and The American Cancer Society through crowd-funding site Indiegogo.
Instead of raising ,000, Inman’s campaign raised 0,024 – largely for two reasons: (1) the viral nature of charity (people are more likely to share if it’s for the greater good) and (2) because it incited a firestorm of media coverage (including stories on sites like Forbes and Ars Technica).
The show’s lead character, Don Draper, is the creative director of an ad agency and he gives this advice on overcoming writer’s block: “Just think about it. Sometimes the only way to think up a brilliant idea is to not think about it at all.Instead of the traditional email opt-in form with a field to input your email and a submit button (see Income Diary’s “Get Weekly Updates” box on the right of this page) The Oatmeal simply offers a pair of text “Email” links that take you to this page: It wouldn’t surprise me if Inman could get more email subscribers with an ever-present opt-in box on each page, but doing it this way is less pushy and it ensures that everybody who is on his list truly wants to be there.Once The Oatmeal to start receiving enormous amounts of traffic, the image-heavy site was costing him, “a couple grand a month in hosting fees.” Inman didn’t have a monetization plan yet in place, so he put up a simple Paypal donation button and the words, “Like The Oatmeal?In a five minute Ignite Speech, Inman gave a some simple advice on how he creates the content that had five million people reading his website per month before it was even a year old.Here it is in bullet points: “I will come up with an idea that I want to write about, say unicorns or ctl z, and then, I’ll think about it, and think about it.
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Not two months later, Inman is in the midst of a second fundraising campaign, this time to help build a Nikola Tesla Museum in New York.