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The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.
Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.
We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.
For total engagement, Zoosk was the clear winner by a long shot.
Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.
e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.
When it resonates with your audience in a genuine way, it can pay off.
It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.We’ve noted before that Instagram is growing in importance for brands.On average, the brands posted 30 times to their accounts in the lead up to Valentine’s Day.Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.